Brand Voice Worksheet for Small Businesses

Brand Voice Worksheet — Find the Words That Sound Like You

A free guided worksheet to help small business owners define how their brand sounds — so every caption, email, and sales page feels consistent and authentic.

You know that feeling when you read someone's caption and you just know it's them?

That's brand voice — and it's one of the most underrated parts of building a recognizable business.

The Brand Voice Worksheet guides you through the process of defining exactly how your brand sounds, who you're talking to, and what makes your voice distinct from everyone else in your space.

No marketing degree required.

This is plain-language, practical, and built for real business owners — not brand strategists.

What's inside:

• Your brand personality scales (so you can stop second-guessing your tone)

• Words and phrases you use on purpose — and ones you avoid

• A profile of your ideal client and how you want them to feel

• A voice-in-action exercise to practice what you've defined

• A Brand Voice Statement to anchor everything

Two pages. Totally free. Keep it in your content folder and use it every time you sit down to write.

Download free below.