Your Wise Self With Sara
Website Re-Design + Copywriting + Brand Grounding Strategy
📍 Iowa-based, serving clients virtually
The Haunting Begins
Sara is a Certified Yoga Therapist and Board-Certified Health & Wellness Coach who had been serving clients for years — but didn’t have a cohesive digital home that reflected the depth and compassion of her work. Her offerings were rooted in personal growth, but her online presence didn’t reflect the clarity, calm, or confidence she brings to every session.
She came to Creative Ghost not just for a website, but for alignment — a place where her brand, voice, and values could live in harmony.
Summoning the Strategy
This project was all about energy — grounding Sara’s credentials in an approachable, empowering design. We focused on making the site feel like an invitation, not a transaction.
Here’s what we created:
Custom Wix site with a focus on client accessibility and emotional ease
Gentle, affirming copywriting that honors the complexity of healing and growth
Service breakdowns for 1:1 coaching, group offerings, and podcast content
Newsletter + podcast integration for long-term engagement
Designed with soft typography, calming colors, and intuitive navigation
We also made sure the tone felt wise but never cold — a space for the curious, the burned-out, the healing, and the evolving.
The Final Form
The result is a website that feels like Sara: calming, insightful, and deeply human. Visitors are welcomed with warmth, guided with clarity, and empowered to explore coaching, community, and personal growth in a way that feels safe and supportive.
This is more than a wellness brand — it’s a wise presence, fully online and fully aligned.
Healing work deserves a digital space that feels just as intentional. If you’re holding space for others, your website should hold space for you.